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In
an economic climate where individuals delay medical care to often
disastrous and costly outcomes, a prudent investment in incentives to
reward participation in health improvement activities can generate
desired changes in health behavior and associated costs. For maximum
returns, incentives must be carefully matched to the health improvement
activity and the desired behaviors. Benchmarks in Health
& Wellness Incentives: Utilization and Effectiveness Data to
Drive Health Promotion, Compliance and ROI is the
one-of-a-kind resource healthcare payors and purchasers can use to
compare their incentives programs to others in the marketplace and
defend their incentive programs to budget-conscious C-suites.
This
exclusive 40-page report analyzes the responses of more than 200
organizations to HIN's 2009 Health and Wellness Incentives Utilization
Survey, presenting the data in more than 40 easy-to-follow graphs and
tables. Learn why in spite of a faltering economy — and in
many cases because of it — companies are so encouraged by
their results that they have no plans to cut and in many cases will
increase incentives to encourage participation in health promotion
efforts. These trends, as well as advice and case studies in incentives
use, are documented in Benchmarks in Health &
Wellness Incentives: Utilization and Effectiveness Data to Drive Health
Promotion, Compliance and ROI.
Whether
your organization
is in the early stages of program design, hoping to revive flagging
participation or looking to reward long-term or repeat participation in
health-enhancing activities, the key to success is access to reliable
utilization and performance data on incentives trends. Benchmarks
in Health & Wellness Incentives: Utilization and Effectiveness
Data to Drive Health Promotion, Compliance and ROI will help
organizations craft an incentives strategy that will jump-start
participation and motivation in health assessment, health coaching or
worksite wellness programs.
This
industry snapshot is
enhanced by recommendations and advice from 25 thought leaders in
health and wellness promotion, including two researchers in health
promotion and behavior change from Stanford University, the birthplace
of the Stanford Health and Lifestyle Assessment (SHALA).
Four case studies of successful health incentives programs —
including the Mayo Clinic Rewards Point Program for
long-term and repeat participation — round out this resource.
Get
answers to the most
common questions surrounding incentives use — from the best
kinds of incentives to offer to strategies for measuring their
effectiveness to the legal, confidentiality and tax issues you need to
consider before rewarding your population for health and wellness
activities.
Data
highlights include:
- Sector-specific
analysis of incentives use in health and wellness programs;
- Top
three incentives
for generating the highest participation and engagement levels;
- The
number one health
improvement activity incented by 80 percent of survey respondents;
- Ideas
for incentives
that reward repeat or long-term participation and the programs that
warrant them;
- The
surprising impact
of the economy on incentives use and why many companies are increasing
rather than decreasing incentives during the economic downturn;
- Program
features and
delivery methods;
- Trends
in incentives
for employees, spouses and dependents;
- Optimal
methods for
educating populations about incentive programs, including the
increasing use of Web 2.0 and social networking tools;
- The
impact of
incentives on healthcare costs, health utilization, comorbidity, risk
factor reduction, employee productivity and presenteeism;
and
much more.
Benefit
from thought
leaders' advice and recommendations on:
- Essentials
of incentive
and reward program design;
- The
five key types of
incentives and pairing the most effective rewards with the target
population;
- Health
improvement
programs and activities suitable for incentives use;
- Recommended
value and
frequency of incentive awards;
- Strategies
and
incentives to motivate participants in an economic downturn;
- Rewards
for long-term
and repeat participation;
- A
can't-miss
communications strategy that supports the incentive program;
- Tax
laws and HIPAA
considerations that could influence offering of incentives; and
- Suggested
formulas for
measuring ROI and program effectiveness.
Health
improvement
programs large and small — and those still on the drawing
boards — will benefit from the utilization and effectiveness
benchmarks suggested by these health and wellness veterans from
business, healthcare and academia:
- Wesley
Alles,
Ph.D., director of the Stanford University Prevention Research Center;
- William
B. Baun,
manager of human resources and wellness at The University of Texas M.D.
Anderson Cancer Center;
- Eric
Berman,
M.D., medical director and chairman of health policy, Horizon BCBS of
NJ;
- Ted
R.
Borgstadt, co-founder and CEO of TrestleTree, Inc.;
- Dr.
Susan
Butterworth, associate professor and director of health
management services at Oregon Health & Science University;
- Michael
Casey,
senior director of population health products and services for Mayo
Clinic Health Management Resources;
- David
Chenoweth,
president, Chenoweth & Associates Inc.;
- Richard
Citrin,
vice president of EAP solutions at UPMC Health Plan;
- Jennifer
Hidding, former director of interactive health management of
consumer solutions at OptumHealth;
- Tami
Collin,
principal with the National Health and Productivity Management
specialty practice at Mercer Human Resource Consulting;
- Margaret
Frucci,
human resource manager, Ocean Medical Center, part of Meridian Health
System;
- Aaron
Hardy,
wellness coordinator for the Washoe County School District;
- Terri
Kachadurian, manager, worksite H=health promotion, Health
Alliance Plan;
- Rebecca
Kelly,
corporate wellness coordinator for American Cast Iron Pipe Company
(ACIPCO) in Birmingham, Ala.;
- Gregg
Lehman,
HealthFitness president and CEO;
- Yann
Meunier,
M.D., health improvement manager, Stanford School of Medicine Health
Improvement Program
- Michael
Montijo,
M.D., M.P.H., F.A.C.P., senior vice president, government relations at
American Healthways;
- Roger
Reed,
chief consumer engagement architect, Gordian Health Solutions;
- Dr.
Dennis
Richling, medical director and vice president for
CorSolutions, a Matria Company;
- Anna
Silberman,
vice president of Preventive Health Services, Highmark Blue Cross Blue
Shield;
- Gary
Smithson,
M.D., M.B.A., WorldDoc;
- Sean
Sullivan,
president and CEO, Institute for Health and Productivity Management;
- Michael
Thompson, principal with PriceWaterHouseCoopers;
Table
of Contents
- HIN
2009 Health
& Wellness Incentives Utilization Survey Results
- Incentives in a
Nutshell
- Establishing
Incentive Programs
- Kinds of Incentives
- Rewarding Behavior
Change
- Communication,
Identification and Eligibility
- Measuring Outcomes
- Future Incentives
Programs
- Incentives Use in
an Ailing Economy
- Employer Input
- Health Plans
& Incentives Use
- Incentives
101: Know
Your Population and Culture
- Extrinsic vs
Intrinsic Incentives
- Ideas for
Incentives
- Benefit-Based
Incentives
- Rewards That Boost
Participation Rates
- Designing the
Incentive Program
- Selling Management
on Incentives
- Assuring
Applicability and Access
- Communicating the
Incentives Program
- HIPAA
Considerations
- Legal and Tax
Implications
- Incentives
in Action
- Incentives for HRA
Completion
- Incentives via a
Rewards Point Program
- Incentives for
Health & Wellness Programs
- Incentives for
Weight Management
- Incentives for
Health Coaching
- Incentives in
ACIPCO’s Well-Body Club
Publication
Date: March
2009
Number of Pages: 40
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