Rich
Chesney has been involved with homecare and hospice for over 20 years.
Six years ago he founded Healthcare Market Resources Inc., a
leading provider of customized local market research for home health
agencies and hospices.
Rich previously worked with a national home care company, a large
multi-hospital health system and also spent a number of years with
Fortune 100 companies, gaining a wealth of strategic planning and
marketing experience.
He holds an MBA degree from the Massachusetts Institute of Technology
in marketing and planning. He is a member of NAHC Financial
Manager's Workshop, University of Pennsylvania Medical School Home
Health NIH Grant Advisory Group and a consultant to NHCO.
In addition, Rich has published many articles covering marketing
benchmarking, strategic planning and care management.