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Hospice Marketing: E-Newsletters 101-Using Email to Support Marketing, Sales and Development

60-Minute Audio Webcast

CD-ROM: $127 Includes session on CD-ROM and all materials.

How The Audio Webcast Works “Attend this program right in your office and enjoy significant savings—no travel time, hassle or hotel expenses. It’s so convenient! Gather in a conference room and use a speakerphone. The conference lasts 60 minutes.  No special equipment is needed. All you need is a computer with speakers!

As the hospice industry continues to grow, it is also becoming more competitive, many hospice professionals say. It is now a necessity for hospices to focus on their marketing efforts in order to increase their referrals and admissions.

Put your hospice brand in front of key stakeholders on a monthly basis. Remind them you are there to help them achieve their goals.

During this webcast you will learn practical techniques to leverage the easy and inexpensive medium of e-marketing such as how to build a subscriber list, compose effective messages and how to keep your email message out of the junk mail box.

The Internet is a burgeoning, yet under-utilized channel for achieving hospice strategic goals. Consider:

• Family caregivers are turning to the Internet before they turn to doctors for help. 72% of adults 50-64 reported using the Web in 2008
• Online donations yield median annual revenues of $114 per donor, compared to only $82/year from offline sources.

In these times of tight budgets, smart managers are looking for such cost-effective strategies as these to improve their reach and distinguish their hospice from the competition.

Join hospice letter and Tasha Beauchamp in this live 60-minute audio webcast “Hospice Marketing: E-Newsletters 101-Using Email to Support Marketing, Sales and Development” that took place in  April  2009.
  

• Surefire steps to grow your a email list
• Tips to composing effective messages
• How to avoid the junk mail box
• Methods to measure your success 
• Question and answer session

Who Will Benefit From This Audio Webcast?

Hospices, home health agencies, hospitals and palliative care providers, health systems, healthcare providers, with titles:

President/CEO, Hospice Administrator, Hospice Director, Executive Director, Marketing Director, Hospice Coordinator,  PR Coordinator, Home Care Director, Nursing Administrator, Executive Vice President, Program Director, Directors of Patient Care, Directors of Social Services, Assistant Administrator.

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©2009 Health Resources Publishing

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