Description
The
need for
active marketing of hospice and palliative care is crucial. Although
the hospice community has come forward in recent years with marketing
efforts, more needs to be done, according to industry officials.
"Successful
Hospice Marketing Methods," a new senior level tele-briefing transcript
is now available. The tele-briefing was held on April 14, 2005.
While
awareness of hospice is slowly spreading throughout the country,
misconceptions and negative stigmas still exist.
According
to a
communications and public relations executive at VITAS Innovative
Hospice Care, “Americans appear to be increasingly more at
ease
in thinking about and discussing issues related to end-of-life
care.” “But there are still huge gaps in
Americans’
knowledge about these issues. Misconceptions about the cost and payment
for end-of-life care persist among a sizable subset of the
population.”
Our
objective in offering this transcript of the teleconference,
"Successful Hospice Marketing Methods," is to share those marketing
methods that been successful in: Increasing the public's knowledge of
hospice - emphasizing the wonderful work they do and allaying public
fears; and Increasing physician's comfort level with Hospice - so
patients are referred to Hospice in a more beneficial timeframe.
Here’s
What
Participants in the Live Conference Had to Say:
“Provided
a pretty comprehensible array of hospice marketing
strategies that validated our current efforts.” Peter H. Feimer, Senior VP/COO, Alliance
of Community Hospices
“Stimulating
Ideas.” Hospice of East Texas
“Addresses
issues that are common to all hospices.”
Byron McGathee, Hospice of New Jersey
“Broad
spectrum represented clinical and non-clinical.” Louisiana Hospice
“Practical
suggestions to market hospice services.” Baptist
Trinity Home Care
“Immediately applicable to any hospice
and/or practitioner.” Hospice
Clinical Manager
“Concise, very informative, wonderful
tips and reminders.” Hospice
Louisville
“Fast
paced, concise information.” Crater Community Hospice
SPEAKER
PANEL:
TOPICS
COVERED:
WHO WILL BENEFIT FROM THE
TRANSCRIPT OF THIS AUDIO CONFERENCE
Hospices,
home
health agencies, hospitals, health systems, healthcare providers,
hospice administrators, president/CEO, reimbursement manager, chief
financial officer, executive director, home care director, director of
development, nursing administrator, executive vice president, clinical
services director, program director, hospice director, VP business
development, director of patient care, director of social services,
assistant administrator and coordinator.
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