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William A. Giaconia Vice President Choice Fund Product CIGNA Healthcare |
William Giaconia is Vice
President of Choice Fund Product for CIGNA Healthcare. In this role, he
is responsible for understanding consumer-driven market forces,
managing the current product portfolio, identifying and evaluating new
product opportunities, and bringing them to market.
Prior to Mr. Giaconia’s Choice Fund role, he managed the development and execution of national segment business plans and before that led CIGNA's consumer marketing function.
Prior to joining CIGNA, Mr. Giaconia spent three years in product/brand management in the consumer products industry, mostly with Unilever. He started his career as a management consultant with Andersen Consulting.
Mr. Giaconia received a BS in Business from Bryant College and an MBA from Vanderbilt University.