As hospice and palliative care programs continue to grow, it is becoming more competitive, hospice professionals tell us.
Especially today, it is a mission critical necessity for hospice leadership to focus on marketing efforts that leads to increased referrals and admissions.
But who says you have to join in the bruising battle of competition.
Imagine the results if you could simply bypass your competitors at the same time significantly building your hospice’s market share.
Llisten in to Hospice Marketing - How to Make Your Competition Irrelevant, Get New Patients Plus Build Market Share , a new hospice training audio conference on CD-Rom that took place on June 29, 2010.
The learning goals of this program are to introduce you and your team to a new, unique and proven marketing strategy that will successfully set your hospice or palliative care program apart.
Team Training
If your hospice has a marketing, sales or public relations department, plan now to have all department staff join in this high- level marketing training program and discover new, proven marketing strategies.
And, if your hospice is like so many others, does not have a marketing professional on staff, it is even more important for you and your key senior staff members to register now for this important program to learn about the potential for gaining more referrals and increasing census.
Especially now in these challenging economic times, it makes sense to listen in on this program that can possibly make a real difference.
Topics
Covered
Benefits of Listening to this training session on CD:
- How to Use Data to Determine the Patients to Seek in Your Market
- About the Concept of the Blue Ocean Strategy & What Is It?
- The Aim of Blue Ocean - NOT to Out-Perform the Competition in Your Market
- How to Reach Beyond Existing Demand
- How This Unique Marketing Strategy Applies To Hospice
- Creating Your New Market Space
- Success Stories
- Examples of how for-profit hospices have used Blue Ocean to expand their hospice market
- Calculating Market Concentration and Market Competitiveness
- Understanding the Level of Hospice Utilization to Measure How Much Growth Opportunity There Is In a Market
- Getting More Non-Cancer Patients
- Serving the Underserved Demographic
- Capitalizing on the Inpatient Opportunity
- Question & Answer Session
Benefits of Listening to this training session on CD:
- The most economical training available
- Specialized, focused information
- Low cost, team training
- Multiple team members can listen
- Easy to participate - all you need is your computer
- No travel expenses
- No time away from the office
©2010 Health Resources Publishing