Roger is founder and president of DSS Research Fort Worth, Texas, a full-service firm specializing in the broad health care space with approximately 300 employees. The official company name is Decision Support Systems, Inc., and provides full-service marketing research services in a number of industries, including: healthcare, telecommunications, electric utility, high-tech and travel. 

While teaching at  the University of Texas,  he was a founding partner of TFR Marketing Research,  which provided full-service marketing research services in a number of industries.

He now serves as director of Worthington National Bank, Fort Worth, and an Advisory Board Member, Master of Science in Marketing Research at University of Texas at Arlington.

Roger has taught and been involved University of Texas at Arlington as : Professor of Marketing, Associate Professor Assistant Professor, Full member of the Graduate Faculty, and  Co-founder of Master of Science in Marketing Research Program. He was also an Instructor, Department of Marketing at the University of Florida.

He served has on the editorial board for Applied Marketing Research,  an editor and member of the editorial board for Journal of Data Collection, and a reviewer for Journal of Advertising.   

Roger has published and co-authored numerous books, professional presentations and articles including "Marketing Research Essentials," "Contemporary Marketing Research," “Assessment of the Demand for Healthcare System Membership Plan,"” Understanding Marketing: An Integrated Approach, Views of Marketing Research,”and  “Marketing Information Systems and Marketing Research"

He is also involved with many professional organizations including: American Marketing Association, Academy for Health Services Marketing, Publications Committee, Academy for Health Services Marketing, and Southwest Society for Healthcare Marketing.