Health plans are joining forces with competitors, technology vendors, pharmacies and other organizations in a collaborative effort toward the successful adoption of ePrescribing in order to improve patient safety, healthcare affordability, quality and delivery.
While the Institute of Medicine has called for a complete switch to ePrescribing by 2010, implementation of ePrescribing in the marketplace has been slow. Currently less than one in five of practicing physicians process prescriptions electronically. And studies indicate that most physicians have been reluctant to adopt electronic prescribing, largely because of the cost of the systems and a perception that the technology requires too much time to learn and install.
Even though physicians are resisting, adoption of ePrescribing is inevitable. Health plans are now looking at various strategies around quality and pay-for- performance to persuade physicians to adopt ePrescribing. The collaborative efforts that are happening now make adoption much easier.
Join The Managed Care Information Center along with the leaders of current ePrescribing collaboration initiatives in “Developing Collaborations to Drive ePrescribing: Best Practices, Case Studies and Key Factors for Success,” a 90-minute audio conference that took place in October 2007.
Agenda
- What is the role of health plans in driving ePrescribing?
- How health plans can demonstrate leadership in ePrescribing adoption
- The key factors for success in creating ePrescribing collaborations
- Are pharmacy and physician vendors ready for ePrescribing initiatives?
- The impact of ePrescribing on practice efficiency and medication safety
- Case Study #1: How Blue Cross Blue Shield of Massachusetts joined with two other health plans to create the MA ePrescribing Collaborative About the Collaborative
- Why create the Collaborative?
- The structure of the program
- How the program has evolved
- Case Study #2: ePrescribe FL About ePrescribe FL
- The strategy and approach of another multi-payer collaborative that has come together to accelerate electronic prescribing
- Best practices and lessons learned
- Question and answer session
Health plans and providers, pharmaceutical and disease management companies, PBMs, CEOs, CFOs, hospital pharmaceutical managers, pharmacists, human resource benefit managers, medical directors, employer health plan decision makers, network development and provider services directors, strategic planners, utilization management, MCO plans, healthcare management, TPAs, network managers, physician practice management company executives, medical management directors, PHO and IPA leadership, analysts, implementer consultants, account services and administration executives and ancillary products managers.
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