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Today’s Hottest Hospice Marketing Trends: 
How to Increase Business and Develop Public Awareness

90-Minute Audio Conference on CD-ROM

	Presenters Michael Ferris Man. Principal, Home Care & Hospice  Mktg Solutions Click here for biography
	Jill Simoes Dir Marketing &  Bus Dev, San Diego Hospice  & Palliative Care Click here for biography
	Georgia Morris Executive Director, Crossroads Hospice of Atlanta Click here for biography

CD-ROM: $227 Includes conference on CD-ROM and all materials.  Ships in 3 weeks after live conference.

How the  Audio Conference Works: "Attend" this program right in your office and enjoy significant savings no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate. Gather in a conference room and use a speakerphone. The conference lasts 90 minutes. This includes a 30 minute question and answer session.  No special equipment is needed. All you need is a computer with speakers!

Listen in to this program with your staff members and walk away with some concrete ideas you can use to market your hospice right away!

As the hospice industry continues to grow, it is also becoming more competitive. It is now a necessity for hospices to focus on their marketing efforts in order to increase their referrals and admissions.

Limited budgets, overwhelmed staff and a general lack of understanding from the public are all battles that hospices need to overcome. But investing in marketing will reap its rewards if you use proven marketing methods that work.

Join hospice letter and three successful hospice marketers to learn what’s working today in hospice marketing. “Today’s Hottest Hospice Marketing Trends: How to Increase Business and Develop Public Awareness,” occurred live on May 24, 2007.

Topics Covered

• The Best Practices of Hospice Marketing Leaders
• How to Identify, Analyze and Segment Your Target Markets
• The Importance of Having a Marketing Plan
• Strategies You Can Implement on a Shoestring Budget
• How to Differentiate Your Hospice In Today's Competitive Environment
• Top Marketing Tips Guaranteed to Boost Your Business
• How Crossroads Hospice, Atlanta, Grew 300% in One Year
• How 30-Year Old San Diego Hospice is Recreating Itself to Remain Competitive
• Selling in the Hospice World -- Developing Accountability Standards for the Sales Department
• The Specific Marketing Tools Necessary to Support Business Development
• Overcoming Cultural Challenges Within the Organization
• Connecting Marketing Back to the Core Mission
  
• Question and Answer Session

Listen in to this program with your staff members and walk away with some concrete ideas you can use to market your hospice right away!

Hospices, home health agencies, hospitals and palliative care providers, health systems, healthcare providers, hospice administrators, president/CEO, executive directors, home care directors, director of development, nursing administrator, executive vice presidents, program directors, hospice directors, business development directors, directors of patient care, directors of social services, assistant administrators and coordinators

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©2007 Health Resources Publishing

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