Many hospices now have a Web site that functions primarily as an online brochure. It does a great job of telling people about the service, but it may not be making use of the Internet’s unique strengths.
Too often the Internet is a marketing afterthought, when in fact it can be a key factor in driving traffic to your door.
You do not need fancy bells and whistles to use the Web to its fullest. A simple understanding of the Internet's strengths and weaknesses will help you to parlay this unique medium to your best advantage.
Today, boomer daughters and sons, key hospice decision-makers, are turning to the Web to get information on how to care for mom and dad. A nationwide poll conducted by AARP and the National Alliance for Caregiving revealed that the Internet was cited as the number one source for caregiving information, outranking even doctors.
But when people are ready for hospice, it’s usually much later than when they needed it. To truly optimize the advantages of the Internet, you want your Web site to engage people and bring them to you earlier in the process.
Join hospice letter and the creators of today’s most effective hospice web sites to see how they are taking advantage of the unique functional strengths of the Internet to make their web presence a useful and productive tool for achieving their organization’s goals. “Getting the Most From Your Hospice Website to Build Stronger Community Relationships, Increase Awareness and Referrals,” a special 90-minute audio conference and webinar that took place in February 2008.
In this session, you will learn:
- Specifics about your Internet audience, including reaching the "pre-hospice" audience
- How to increase your ranking in Google and other search engines
- Online methods to start relationships and build brand loyalty
- Creative ways to leverage your website for professional networking and earlier referrals
- Unique techniques to make your web site a resource for the community
Listen in to this program with your staff members and walk away with concrete ideas on how to make the most from your web site.
Who Should Attend This Session
Hospices, home health agencies, hospitals and palliative care providers, health systems, healthcare providers, with titles like:
President/CEO, Hospice Administrator, Hospice Director, Executive Director, Executive Vice President, Marketing Director, PR Coordinator, Hospice Coordinator, Home Care Director, Nursing Administrator, Program Director, Assistant Administrator, and Director of Development.
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