Get ready for the coming ‘explosion’ of podcast offerings from hospitals, medical centers, health plans and other healthcare organizations. Experts believe podcasts are huge and will “change things.”
Podcasts are impactful, experts say. Podcasts spread. People download podcasts to listen and then re-listen. And, information seekers are now beginning to discover podcasts as another source of trusted information.
For hospital public relations, public affairs and communications professionals it’s not a matter of if, but when they will implement podcasts as another way to reach their communities.
Podcasts are another tool for community health education and public awareness and are now “seen as a viable means of communications,” experts say.
Just as consumers are seeking accurate health information on the Web today, iPod users are turning to podcasts for their information.
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Podcasts are indeed a marketing vehicle and help to expand a health organization’s reach.
Millions are signed up at iTunes to put music on their iPods and now they are just beginning to discover free information loaded podcasts.
Learn how your healthcare organization can harness the power of the Internet and take advantage of all of its benefits.
Here's what participants in the "live" audio webcast have to say about the conference:"Excellent overview of the benefits of podcasting from all three providers."
"The speakers were relatable and spoke to topics that were not out of my element. I am glad that the emphasis was on the promotion, content and layout of the podcasts instead of the production of them."
"I would recommend this conference because it was thorough, interesting and the speakers were accessible."
Join Health Resources Publishing and these three healthcare leaders for “How Healthcare Organizations Are Using Video and Audio Podcasting To Engage the Community, Drive Loyalty and Facilitate Patient Education,” a 90-minute audio conference that took place in November 2008.
- The growing and changing demographics of Internet users: How baby boomers are looking online for their healthcare information
- The benefits of podcasting for healthcare organizations
- The exposure opportunities generated as a result of podcasting
- Techniques to repackage existing content for online media at little cost
- How healthcare organizations can use the power of online patient education to take the burden off of physicians
- Using podcasting as a teaching opportunity for healthcare professionals
- How podcasting can generate interest in clinical trials
- Case Study: John Hopkins
- Case Study: Mayo Clinic
- Case Study: AZ Heart Clinic
- Question and answer session
Who Will Benefit From This Audio Webcast?
Hospitals, health systems, hospices, health plans, pharmaceutical companies, and other healthcare organizations with titles like:
President, CEO, COO, Executive Director, Administrator, Managing Director, Marketing Director, Community Health Educator, Public Relations, Public Affairs, Patient Services, Communications professionals, implementer consultants, and administration executives.
©2008 Health Resources Publishing