Most Healthcare executives know that today's women make 85% of all household healthcare decisions, including choice of doctor and hospital loyalty.
Traditional healthcare marketing does NOT work for women. Many women’s health professionals say they are challenged with finding new and creative ways to reach women with an effective, compelling message.
If issues surrounding getting women to participate and getting them excited about their health sounds familiar, you’re not alone.Marketing plays a big part in the overall success of a program. You have to have a strategy to address competition from other hospitals, women’s health professionals have told us. One women's health marketing director said, “We need to set ourselves apart.”
How do you get the attention of the important community leaders?
To be successful in marketing to women, healthcare organizations must know why health and wellness is important to women in their multi-dimensional roles as consumers, caregivers, career women and community leaders. Women act on their health when there is simultaneous appeal to their hearts, minds, bodies, and spirit.
How can your organization capture the attention and gain the loyalty of women in your community? The good news is that simple adjustments to your marketing can make a huge impact in a relatively short amount of time.
Join Women’s Health Professional.com and three dynamic speakers for “How to Successfully Market Your Women’s Healthcare Program and Build Community Awareness,” that took place in July 2008.
Agenda
- Market factors that are putting the spotlight on women’s health
- Details on the rapidly changing women’s health market
- How effectively marketing to the female healthcare consumer can grow your margin and market share
- New marketing approaches that capture the loyalty and trust of the women
- Marketing and communication tools needed to link women as patients and consumers
- The “Five C’s” of marketing healthcare to women
- Opportunities for convergence in healthcare marketing
- Case Study: How grassroots promotions to women has boosted community support and loyalty for St. Joseph’s Regional Health Center
- Question and answer session
Hospital women's health managers, directors and managers of women's health programs with government agencies, other healthcare organizations, health insurance plans, women's health organizations, medical schools, colleges and universities and community-based organizations.
©2008 Health Resources Publishing