DESCRIPTION:
Market Drivers: Strategy Briefing on e-Healthcare Facts, Trends, Forecasts, Second Edition identifies the applications and technology being embraced by healthcare providers, health plans, and what’s fueling the growth.
This 93-page report offers a window into the current state of e-health adoption, and a look at what will come in the future.
The eight chapters in this special report will provide you with information:
- e-Health: Today and Tomorrow
- Lynchpin of e-Health Progress: The Electronic Medical Record
- e-Visits: Clearing Out Crowded Waiting Rooms
- e-Prescribing: Reducing Medical Errors, Saving Costs
- Beyond EMRs, PDAs and e-Prescribing
- Hospitals-Health Systems Embracing e-Health Strategies
- How Managed Care Organizations Are Shifting Services for Members, Physicians, Providers to Web-Enabled Applications
- HIPAA
You’ll discover the hot trends in e-health, get expert opinions on the benefits of implementing
e-health applications in all areas of the healthcare sector, and survey results that show the state of e-health now, and in the coming months.
Experts say the healthcare industry is looking to the effective use of e-health technology to save time and ease financial pressures.
Second and third generations of managed care Web sites demonstrate how the payers have graduated from pure marketing sites to full-featured Web sites providing a broad range of online services for members, employers, providers and brokers. For example, payers hope to reduce call center wait times and costs by helping members check on claims or ask questions online.
Discover how e-prescribing saves millions of dollars and thousands of lives, how electronic medical records and e-prescribing create a cost effective system for physicians, what questions healthcare organizations should ask when switching to computerized medical records and how flexible spending accounts are being simplified and broadened by new electronic payment technology.
Get details on how empowered patients and technology are transforming healthcare and how doctors and healthcare organizations are changing the way they view and interact with patients. For instance, how two doctors achieved a paperless practice using new technology and how the possibility of pharmaceutical companies communicating directly with consumers online is not that far off.
Market Drivers: Strategy Briefing on e-Healthcare Facts, Trends, Forecasts, Second Edition also gives you such details as:
- Why e-health technology is a key to attracting and retaining nurses in time of crisis and how some medical students are preparing for the future of e-health by utilizing a wireless interactive learning system now.
- How marketing remains one of the primary functions of health organizations’ Web sites and why managed care organizations in particular cannot afford to ignore the Internet.
- How Web sites can serve as a cost effective marketing tool when you implement five simple key elements.
- See what consultants mean when they say, “It’s one thing to get a new piece of technology up and running -- it’s quite another to keep it running.”
- Get details on the differences in Web usage for benefits information between baby boomers and generation Y workers and why the explosion of healthcare Web sites has led consumers to believe that fast, free access to healthcare information is their right.
- See how security and personalization issues are being addressed by certain organizations. For instance, you’ll get details on a case study examining the usage of biometric technology in order to prevent access to private records.
- Get details on the role HIPAA compliance will play as e-health becomes more pervasive, how security and privatization within communication portals is changing, what steps vendors and suppliers of electronic services need to take and how to improve Internet communications already in place.
Market Drivers: Strategy Briefing on e-Healthcare-Facts, Trends, Forecasts Second Edition belongs on the desks of marketers, strategic planners, business development and product development executives, top management, analysts, market researchers and other key healthcare management professionals.
Who’s Buying Market Drivers: Strategy Briefing on e-Healthcare-Facts, Trends, Forecasts?
Marketing Managers, Strategic Planners, Business Development and Product Development Executives, Web Managers, Analysts Market Researchers, Consultants, Researchers, Buyers, IT Directors, Project Managers, and other key management charged with the responsibility of implementing their organization’s migration to Web-enabled programs, applications and services.
Organizations Include:
Compaq Computer Corp., The Bristol Group, Web MD, JP Morgan Chase Bank, American Hospital Association, Microsoft, Liberty Health, First Consulting Group, Care Communications Inc., Pediatric Physician Alliance, Blue Cross Blue Shield, QRS Diagnostic and other organizations aware of the constant change in the e-health industry.
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