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Given the
time-intensiveness of medicine, it’s no surprise that
overworked physicians focus more on patient care than organizational
goals. But without the attention and support of the
physicians—whether they are employees or part of your
organization’s network—many organizational
initiatives are likely to fail. Most healthcare organizations report
that one of the biggest challenges their organization faces when
adopting new programs is the resistance of doctors to these changes.
Reaching
Reluctant Physicians: Forging Organizational Trust and Collaboration
provides physician engagement strategies ranging from democratic and
open forums to workshops, new technology, pay for performance (PFP) and
incentive programs. This 31-page special report explores means to
accomplish change and offers insider tips for achieving the ultimate
goal: physician buy-in for program success.
In this report, two
physician facilitators provide an inside look at the physician culture
and suggest ways to create trust and alignment between management and
physicians.
These strategies are
provided by Dr. Joseph Bujak, vice president of
medical affairs at Kootenai Medical Center, and Dr. Scott J.
Cullen, consultant for Accenture Health and Life Sciences.
Table of
Contents
- Deconstructing
Physician Culture and Decision-Making
- Reaching
Reluctant Physicians
- Physician
Resistance Often Runs Deep
- The Problem
of Polarity
- Positive
Deviancy
- Learning from
Experience
- Putting the
Pieces Together
- The Pathway
to Success
- Creating Trust
and Alignment Between Management and Physicians
- Identifying
Physician Leaders
- The Accenture
Approach
- Scorecards,
Synergy and Solutions
- The FastTrack
Model
- Organizational
Structure
- Keeping
Physicians Focused
- The Core of
Physician Engagement
- The Ladder of
Learning
- Q&A: Ask
the Experts
- Identifying
Physician Leaders
- Differentiating
Residents’ Perspectives from Physicians’ Views
- Disease
Management Buy-in
- Outreach for
Outliers
- Changing
Along with the Times
- Glossary
- For More
Information
- About the Authors
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