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Measuring
Change: Evaluating Health and Wellness Coaching Performance, Outcomes
and ROI
Many
health plans and employers are banking on health and wellness coaching
to stem spending for the chronically ill in their populations and point
those at risk for a health crisis toward healthier, less costly
behaviors. While tools to identify coaching candidates abound, no
straightforward formula for evaluating coaching ROI exists.
However,
emerging findings from two health coaching organizations indicate that
the structure of a coaching program and in some cases the coaches' own
personal attributes can deliver hoped-for participant outcomes in
weight management, tobacco cessation, stress management and related
health-related savings.
In
this special report, "Measuring Change: Evaluating Health and Wellness
Coaching Performance, Outcomes and ROI," two health coaching thought
leaders present their coaching ROI models and examine the impact of
health and wellness coaching on behaviors and the bottom line. They
also share anecdotal research that ties coaches' personal attributes to
optimal outcomes — information that can influence health and
wellness coach hiring strategies.
Ted
Borgstadt, founder and chairman of TrestleTree Inc., and Darcy
Hurlbert, health and wellness product specialist at Ceridian
LifeWorks, provide details on:
- ROI calculations for weight
management and tobacco cessation programs;
- Anticipating and responding
to ROI expectations from HR and the CFO;
- Using HRAs to measure
coaching effectiveness;
- How call frequency and call
intervals can influence outcomes;
- Tips for hiring coaches with
the three key personal attributes that can optimize coaching results;
- The three dimensions of
coaching ROI;
- Case study in coaching ROI
based on a largely unmotivated, overweight population;
and
much more.
This
report is based on a 2007 audio conference on metrics for evaluating
the effectiveness of both health coaching programs and individual
health coaches.
Table
of Contents
- Striving
for Consistent Coaching Outcomes with an Evolving ROI
- Determining ROI for
Weight Management Programs
- Tobacco Cessation
Management ROI
- New Approaches to ROI
- Measuring Outcomes Using
HRA Data
- Measuring
Presenteeism’s Effect on Population
- Optimal Calling
Frequencies, Spacing
- Optimal Health Coach
Attributes Linked to Better Outcomes
- What’s Next
- Best
Practices in Measuring Health Coaching ROI
- Analyzing the Actuarial
Studies
- TrestleTree’s
Health Coaching Model
- Case Study in Coaching
ROI: J.B. Hunt Transportation
- Retention and Safety
- Defining Participation
- The Three Dimensions of
ROI
- Q&A:
Ask the Experts
- Measuring Presenteeism
- Defining Self-reliance
and Individualism
- Engaging Participants
with Incentives
- Effectiveness of Coaching
Attributes
- The Best Time for HRAs
- Reported Savings
- Analyzing Coaching
Effectiveness
- Pre- vs. Post-Disease
Management Coaching
- Measuring ROI by Coaching
Method
- Training Health Coaches
- Measuring Productivity
through Self Reporting
- Measuring Member
Stratification
- Measuring a
Coach’s Performance
- Telephonic Coaching
Performance Evaluation
- For
More Information
- About
the Authors
- Glossary
Publication
Date: February 2008
Number
of Pages: 35
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