DESCRIPTION:
The Healthcare IS/IT
Market Yearbook, Second Edition, is a unique and valuable
sales and marketing reference tool for IT companies selling into the
healthcare and managed care industries.
You need 360-degree vision to
survive in today's ferocious healthcare technology market.
Opportunities and challenges are coming at you from all directions.
There's no such thing as too much market research
information.
Now, it's easy to identify
what hospitals are contracting for, get information on hundreds of
millions of dollars in healthcare IT contract deals, discover what
other companies are doing. All this jam-packed into 654 pages in the
new Healthcare IS/IT Market Yearbook, second
edition.
The Yearbook belongs on the
desk of every health technology sales and marketing executive. In fact,
many of the buyers of the first edition of this major industry
reference are CEOs!
- Super Charge your sales and
marketing research
- Beef up new sales
opportunities
- Get the jump on competitors
- Uncover little-known gems of
sales tips, tactics and strategies
- Get insider details and
expert advice
Hospitals' capital spending
on IT continues to explode. HIPAA mandates are driving spending.
Estimates are hospitals alone will average some $9 million in spending
to meet HIPAA requirements. And, the managed care organizations are
putting money into information technology.
The Healthcare IS/IT
Market Yearbook covers market activities, including:
- new products, such as
software, hardware, information system and wireless products;
- product upgrades;
- new business ventures;
- e-commerce developments;
- mergers and acquisitions;
- strategic partnership;
- marketing agreements;
- contracts;
- licensing agreements;
- intranet technologies; and
- the use of Internet and Web
technologies in the healthcare and managed care industries.
The Yearbook also contains
results and summaries of key industry studies and surveys.
Have Competitor
Research at Your Fingertips
You'll use The
Healthcare IS/IT Market Yearbook for competitor analysis.
Track what other companies are doing, with whom they are doing business
and with whom they are partnering.
There's a chapter that
describes strategies IT companies are using to tap into or improve
their position in the healthcare market.
Plus, you can research your
prospects - healthcare and managed care organizations - to discover
which technologies they are using.
The Healthcare IS/IT
Market Yearbook puts the facts, figures and statistics you
need at your fingertips - great for developing reports, preparing
presentations and conducting vendor and product research.
Get spending forecasts and
trends. The impact of emerging technologies on healthcare organizations
and the impact of their business strategies. Key growth areas. The move
toward enterprise-wide applications.
Chapters in The
Healthcare IS/IT Market Yearbook, Second Edition, include:
- Healthcare IS/IT Market
Opportunities;
- Innovative Business
Strategies in the Healthcare IS/IT Market;
- Case Studies of Healthcare
IT in Action;
- The Benefits of Using
Computerized Patient Records;
- HIPAA Compliance;
- Medical Records Privacy
Issues;
- Employing Internet &
Intranet Technologies in Healthcare;
- Trends in the Use of IT in
Healthcare;
- Product Offerings to the
Healthcare Marketplace;
- Innovative Business
Ventures;
- Strategic Acquisitions;
- Mergers &
Consolidation Among Healthcare IT Enterprises;
- Strategic Partnerships To
Improve Market Position;
- Strategic Financial
Investments in Healthcare IT;
- Business Awarded to IT
Companies in Healthcare;
- Intranet Solutions in the
Healthcare Marketplace;
- Internet & Web
Technologies in Healthcare; and
- Market Developments Indexed
by Company Name.
Identify what hospitals are
contracting for, get information on hundreds of millions of dollars in
healthcare IT contract deals, discover what other companies are doing.
All this jam-packed into 654 pages in the new Healthcare
IS/IT Market Yearbook, second edition.
The Yearbook belongs on the
desk of every health technology sales and marketing executive. In fact,
many of the buyers of the first edition of this major industry
reference are CEOs!
You already know how HIPAA is
shaping healthcare IT decisions, but, the Yearbook will save you
hundreds of hours of market research time. To put together this much
information, carefully organize and categorize it, get the analysis,
the studies, surveys and statistics, would likely take two full-time
equivalent positions.
Discover what healthcare
organizations expect from their IT investments. Use the Yearbook to
help focus on healthcare's top priorities. Understand the industry'
most pressing needs. Like how HIPAA's privacy regulations could cost
$3.8 billion to implement and how you can get your organization's share
of the work.
An Inventory of Innovative
Business Strategies
Profit from the Yearbook's
hundreds of pages of advice, tips, strategies, and how-to information.
A high-priced market study report of sessions with a marketing
consultant would cost you many times more than the Yearbook's nominal
price.
You'll have the results of
leading industry research and studies at your fingertips. You'll get
tables, analysis, and checklists.
You'll use the Yearbook for
prospect and competitor intelligence. There are 275 pages of
company-specific activity. Get new product information organized by
company.
You'll use the Yearbook for
strategic planning and business development. Spot potential joint
marketing partners. Identify business opportunities.
Discover sales and marketing
activity by company. Get 65 pages of summaries of business awarded to
Health IT companies in alphabetical order by company. Many with
contract terms - in some cases the dollar amount of the deals. Get
information on hundreds of deals.
You'll use the Yearbook
regularly as your desk reference. Discover where IT dollars will go.
The Yearbook will help put industry developments in context.
Get what matters most to
providers to measure return on investment. Translate the information
into a marketing strategy. Learn how other companies are positioning.
Learn from the most
successful companies. See what they are doing to combat sluggish sales.
Get a review of key trends in
healthcare IT and case studies. See how tech companies are forming
strategic partnerships to enhance their market position. For instance,
joint marketing agreements, new distribution channels, product
integration or 'bundling,' alliances, joint strategy and product
development, and sales agreements.
Verify what tech solutions
are in place at numerous healthcare organizations. Learn what the
healthcare provider and payor market is buying.
Pick up purchasing patterns
and trends. Identify health tech market opportunities. Look for
potential regional opportunities based on recent activity.
Get details of investments by
major companies in companies with promising new technologies.
You can use the Yearbook for
competitor intelligence. You'll be able to identify the leading players
and their solutions.
You'll get market development
information in alphabetical order by company. Discover sales and
marketing activity by company. You'll get summaries of deals by key
tech companies.
There are almost 300 pages of
company news, products, mergers and acquisitions, deals and contracts
awarded.
You'll get results of
industry studies, survey findings, all filtered and categorized for
your quick reference. Identify best practices and benchmarks.
You'll use the Yearbook as
your starting point for market research. It will help you put
developments in historical perspective. You can use the Yearbook to
"get your bearings" on a topic then devote your time to focusing on
specific deals, product lines, or organizations.
You'll use the Yearbook often
to help spot the most pressing healthcare IT needs, and the most
logical solutions.
The Healthcare IS/IT
Market Yearbook will give you high-level information for
decision-making for strategy, planning, business development,
marketing, and sales worth a value in the thousands of dollars.
It would not be economically
feasible for any one marketing or sales department to gather, analyze,
filter, distill and compile this volume of such health technology
information specifically geared toward assisting the sales and
marketing efforts of your organization.
Just think, it would cost you
and your organization many hundreds of man-hours to duplicate this
amount of strategic business information. Your healthcare technology
industry market research "has been done for you."
You simply can't get this
kind of high-value business information from any free Internet Web
site. Why waste your time?
This is the core health
technology market research to help position your company for the
explosive growth just ahead in health and managed care information
systems and technology.
Special Offer - Save $280!
For a limited time, you can
reserve a copy of The Healthcare IS/IT Market Yearbook,
Second Edition, at the special price of $195, plus $8.50
shipping. You save $280 off the regular price of $475!
Reserve
your copy today! This limited-time offer expires soon.
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