HEALTH MANAGEMENT

Questions? Want to order by phone? Call us toll free: (800) 516-4343		Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists Author: Genie James Price: $60 [View Cart] [Check Out]
DESCRIPTION: Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care organizations are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market. Reviews: "With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!" --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York "Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems." --Elizabeth Reich, president, National Association for Women's Health "The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremendous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace." --Edward O'Neil, Center for the Health Professions, University of California, San Francisco "this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women." ----Doody Publishing, Inc. Topics covered: Part One: The Health Care Gatekeepers: Women Hold the Key Educates the reader about trends, market dynamics and political vairables that draw women’s health to the forefront Part Two: Women’s Health Care: Mission, Managed Care and market Share Integrating the importance of women’s health with the most pressing issues facing health care leaders today Part Three: The Hands Touching The Patients: Model for Care Highlights the caregiver and emphasizes an aggressive approach to preventive medicine and case management