DESCRIPTION:
Profitable Healthcare Marketing Ideas and Insights To Boost Results includes strategies to help you build a brand for your healthcare organization, tactics to help you overcome the seven biggest waste areas in hospital marketing, details about direct contracting, tips to help you protect your employment, and more! (32 pages)
The Table of Contents includes:
- Market Research Should Guide Decision Making, p.1
- New Market Research Technique Uncovers Hidden Customer Behavior, p.1
- How To Build a Patient-Centered Organization, p. 3
- One-To-One Marketing Helps Healthcare Organizations Gain "Share of Customer," p. 5
- Seven Waste Areas of Hospital Marketing and How To Overcome Them, p.6
- Public Comments Undermine Marketing Efforts, p. 9
- Hospital's History Exhibit Attracts Non-Patients and Media to Facility, p. 10
- Cardiology Practice Increased Patients Through Innovation, p. 11
- Attention To Small Details May Help You Improve Services, p. 13
- Direct Contracting Offers Hospitals Opportunity To Compete for Market Share, p. 14
- New Rise in Healthcare Costs Puts Direct Contracting Back on the Table, p, 15
- Reduced Room Rates Show Payors Hospital Is Cost Effective, p. 17
- Maternity Services Should Address the Growing Apprehension of New Mothers, p. 18
- Hospital Offers Free Day in Hospital to New Mothers, p. 19
- Guide Will Help You Target Families in Marketing Efforts, p. 20
- Market Disease Management to Patients and Health Plans, p. 21
- How To Build a Brand in Healthcare, p. 22
- "Megalettes" Aid in Member Retention, p. 24
- Career Survival: Document Your Worth, p. 25
- How To Position Yourself To Protect Employment, p. 26
- How To Protect Marketing's Role in the New Millennium, p. 28
- Sources, p. 31
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