DESCRIPTION:
Covers how the presence, and level of penetration, of managed care in your market affects how you should market your health services and organization.
Plus, you'll get recommendations about how your organization should respond to the stages of managed care, 24 tips for marketing managed care, strategies to help you increase market share and more! (27 pages)
The Table of Contents includes:
- Environment Has Changed How Healthcare Services Are Marketed
- Marketing Motivations in Managed Care
- How Marketing Motivations in Managed Care Differ by Level of Payment
- How the Changing Compensation Environment Affects Marketing
- How To Implement Consumer Marketing in Managed Care
- How To Respond to the Stages of Managed Care
- 21 Tips for Marketing Managed Care
- How To Increase Market Share in Managed Care
- How Marketing Demand Management Can Help Your Organization Succeed
- MCOs Respond to Market Demands by Opening Provider Networks
- Employees Have No Choice of Health Plans, But Do Have Choice of Physicians and Hospitals
- How Managed Care Market Stages Should Impact Marketing Efforts for Hospice Services
- Communicate Information About Quality to Payors and Consumers
- Sources
|
