HEALTH MANAGEMENT

Profitable Healthcare Marketing Ideas and Insights To Boost Results Includes strategies to help you build a brand for your healthcare organization, tactics to help you overcome the seven biggest waste areas in hospital marketing, details about direct contracting, tips to help you protect your employment, and more! (25 pages)

Survival Strategies for Healthcare Marketing Professionals Working in Managed Care Markets Covers how the presence, and level of penetration, of managed care in your market affects how you should market your health services and organization.

Mergers, Acquisitions, Integration and Confusion! Techniques To Help You Communicate With Internal and External Audiences in the Chaotic Healthcare Market Includes real-world ideas — from professionals who have been there — to help you communicate with internal and external audiences through strategic business moves like mergers and acquisitions, integration and other times of change.

Successful Strategies for Developing and Marketing Hospital-Based Senior Services Contains practical strategies like how to: market senior services; compete in the eldercare market; demonstrate your ability to manage seniors' needs; market hospice to referral sources; reach homebound seniors with health education materials; and more!

Visit our Hospice, Elderly Health and Wellness sections for more management resources.