Covers how the presence, and level of penetration, of managed care in your market affects how you should market your health services and organization.

Includes real-world ideas — from professionals who have been there — to help you communicate with internal and external audiences through strategic business moves like mergers and acquisitions, integration and other times of change.

Contains practical strategies like how to: market senior services; compete in the eldercare market; demonstrate your ability to manage seniors' needs; market hospice to referral sources; reach homebound seniors with health education materials; and more!