WELLNESS

Kathy Cash

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  How to Add Sparkle & Pizzazz
to Your Health Promotion Program
Kathy Cash, RN, CHPD

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How to Add Sparkle & Pizzazz to Your Health Promotion Program
The Ultimate Resource for Health Promotion Professionals

“Make it fun and they will come should be the subtitle to this creative, idea-filled book.  It offers an A-to-Z gold mine of practical, low-cost, easy-to-implement, fun ways to motivate and educate health promotion audiences.  A must-have resource for any health promotion professional.”  — Wellness/EAP Consultant

Dedicated to “health promotion managers everywhere” this hands-on guide from Kathy Cash offers a complete collection of creative ideas to meet almost any programming challenge you face:
  • Raising Awareness
  • Changing Behavior
  • Gaining Support
  • Innovative Program Structure and Design
  • Health Fairs
  • Fitness Programming
  • Nutrition Programming
  • Programs and Activities for Healthy Aging
  • Maternal/Child Programming
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It is common for great wellness programs to go unattended.  This causes great frustration for novice and experienced managers alike. How to Add Sparkle & Pizzazz to Your Health Promotion Program focuses on administrative and programming strategies that create a structure and culture that supports each individual program and "packs in participants."

Almost all of the ideas in this book can be implemented on a modest working budget.  Plus, don’t fret, the book’s complete “Resource” section provides a compendium of organizations and companies that provide valuable services and materials for any “harried health promotion manager.”

“Kathy Cash has put together a large collection of very creative ideas for traditional health promotion programming.  Her ideas are broad enough to encompass programs with large budgets and those with little budget at all.  Health promotion professionals who feel they have done it all and are running out of ways to be creative will surely find this wealth of ideas a shot in the arm.”
 – Wellness Director

Meet the Author ...
Kathy Cash is a registered nurse, health promotion director, and certified massage therapist. She has over 20 years of experience in the field of health promotion.  During her career, Kathy played an integral part in building the United States Air Force’s health promotion program. She then went on to design programs for a Fortune 500 health management organization.

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